Existing homeowners' enquiries for new builds jump 23% in early 2026, signalling a notable shift.
Data from newhomesforsale.co.uk shows a 23% rise in enquiries from existing owners in the first half of 2026, highlighting growing interest among second‑time buyers.
This brief summarises reporting published by www.propertywire.com on 16/10/2026. Claims below are attributed to that source.
Regional growth strongest in the North East, outpacing other areas.
The North East recorded a 43% increase, while the South East and East of England saw rises of 34% and 26% respectively, underscoring regional disparity.
London sees a modest 1% decline, contrasting with national gains.
Industry analysts suggest housebuilders may need to tweak marketing, as current strategies focus heavily on first‑time buyers rather than existing homeowners.
