Rightmove’s November 2025 report recorded a fall in the prices requested by new sellers, alongside a higher year-to-date total of sales agreed. Those measures describe different aspects of the market and should not be treated as contradictory.
The portal put the average new asking price at £364,833, down 1.8% over the month and 0.5% over the year. It reported that sales agreed during 2025 were still 4% ahead of the equivalent period in 2024.
Price reductions were another sign of competition among sellers: Rightmove said 34% of properties on the market had been reduced, with an average reduction of 7%. These figures described its market evidence at that time, rather than discounts available on every listing.
Rightmove associated the subdued conditions with plentiful choice and uncertainty before the November Budget. That is the portal’s interpretation of the evidence, not proof that a single policy concern caused every delayed move.
There is a broader measurement point behind these numbers. HM Land Registry’s methodology guidance distinguishes asking-price indices from measures based on mortgage approvals and from the official UK House Price Index, which uses completed sales at the end of conveyancing.
Each observes a different point in the process. A new listing captures a seller’s initial position; a registered completed transaction records a sale that has reached a later stage. The official index is consequently less timely than some other measures, reflecting the time needed for sales and registration.
Comparing these indicators therefore requires attention to their dates and coverage. A change in asking prices is not automatically the same change in completed-sale prices, and neither national average describes every individual home.
This restored article retains its November 2025 date. Its purpose is to explain that historical market snapshot, with methodological context, rather than present the figures as today’s prices or predict what a particular buyer or seller will achieve.