Rightmove reported that the average asking price of a home listed for sale fell by 1.2% in July 2025, to £373,709. The portal said the £4,531 monthly decrease was the biggest July fall in more than 20 years of its analysis. This was an asking-price measure at the point new properties came to market; it was not a count of completed sales and should not be presented as the official UK house-price measure.
The same July snapshot showed marked regional differences. Rightmove reported a 1.5% monthly asking-price fall in London, with Inner London down 2.1%. The North East recorded a 1.2% rise. The mixed pattern underlines why a national average can conceal very different local markets. A seller comparing a home with the national figure may miss the effect of local supply, property type and the level at which similar homes are being advertised.
Rightmove attributed pressure on advertised prices to greater choice for buyers and sellers pricing competitively. Its commentary also pointed to the usual summer holiday period. Those are the portal’s explanations of the pattern, not a controlled test proving that one factor caused the drop. Its report said sales agreed were 5% higher than a year earlier and buyer enquiries were 6% higher. These indicators can move differently from asking prices: a busy market does not mean every seller achieves the advertised amount, and a lower asking-price average does not establish that every home is worth less.
The data also included a forecast for 2025. Rightmove lowered its full-year asking-price prediction from a 4% rise to 2% and estimated around 1.15 million transactions for the year. Those were forecasts made in July 2025, not settled outcomes. They should be read as expectations at the time, not as current forecasts or confirmed transaction totals.
For a fuller view of house-price change, readers should distinguish several kinds of evidence. Portal asking-price indices track homes coming to market; sales-agreed measures relate to transactions moving through the process; completed-sale indices use prices recorded after a sale. The timing and coverage of those measures differ, so monthly figures may not match. Local comparisons should also account for property type and condition.
Rightmove’s July figures are a dated snapshot. They help describe the prices sellers were advertising and the market context the portal observed then, but they are neither a valuation of an individual home nor a current market guide. Anyone making a present-day decision should check the latest local evidence and, where needed, obtain an independent professional valuation.