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Property · Originally published · Updated · 2 min read

A happiness survey and a home search: identify what matters to your household

How to use residents’ opinions as a starting point for visiting an area rather than a promise about life there.

Property Perpetuity editorial illustration for “A happiness survey and a home search: identify what matters to your household” — propertyperpetuity.com
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A survey of residents’ happiness can highlight qualities worth looking for in a place, but its ranking cannot predict how a new household will feel there. Start with the survey’s date and questions, then consider which factors are relevant to your own circumstances and which need a visit to understand.

Rightmove’s 2023 survey asked residents about several aspects of their local area, including community and green space. It is a historical opinion survey, not a current guarantee about every street. A position in that table should remain attached to its year and methodology when discussed.

Write a household brief before comparing locations. Consider the journeys, services, social connections and access needs that shape an ordinary week. Someone working remotely, someone commuting daily and someone relying on nearby support may place different weight on the same feature.

Visit beyond the attractive centre. Walk the route from an available home to shops, transport and open space. Examine how accessible those places are in practice and whether opening hours or service times fit the household’s routine. A nearby facility is less useful if reaching it is difficult.

Assess the home separately from the area. Layout, condition, tenure and total cost can affect everyday experience even in a place that scores highly in a survey. Do not let a favourable location label replace a survey, legal enquiries or a realistic affordability assessment.

Talk to people respectfully and distinguish personal opinions from verifiable facts. An account of one person’s experience can suggest a question, but it should not be turned into a universal claim about safety, neighbours or future value.

Finally, record what you learned and what remains uncertain after the visit. This guide does not identify the happiest destination or recommend a purchase. It offers a way to translate a broad survey into practical questions, so that a home search reflects the household’s needs rather than the confidence of a published ranking.

Source and further reading: https://www.rightmove.co.uk/news/articles/property-news/happy-at-home-survey-2023/

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